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in News

India’s AI rules set three-hour deadline for content takedown

DRMby DRM
February 13, 2026
India: Moderating Hate In A Polarized Society

The Government of India has issued new rules that require major social media companies to take down unlawful or harmful content within three hours after being notified by authorities. Previously, platforms had up to 36 hours to respond.

The changes, published (PDF) on February 10, 2026, as amendments to India’s 2021 IT Rules, which give official power to order the removal of content that violates local laws, including material that might threaten public order or national security. Under the updated deadlines, if companies fail to remove flagged content in time, they could face legal consequences.

In addition, the rules also tighten requirements around AI-generated content. Platforms must now ensure such content is clearly labelled so users can identify when it has been created or altered by artificial intelligence.

The new enforcement timeline is set to take effect from February 20, 2026. It reflects a broader push by New Delhi to tighten oversight of online speech and misinformation in a country with more than one billion internet users.

Critics including digital rights advocates and industry representatives have warned that the three-hour window may be impractical and could lead to over-blocking or censorship, especially without clearer legal safeguards or consultation.

“It’s practically impossible for social media firms to remove content in three hours,” said Akash Karmakar, a partner at Indian law firm Panag & Babu who specialises in technology law told Reuters. “This assumes no application of mind or real world ability to resist compliance.
It has been reported that India has issued thousands of takedown orders in recent years. Meta alone restricted more than 28,000 pieces of content in India in the first six months of 2025 following government requests, it has been disclosed.
Internationally, there mounting pressure on big tech companies to police content more aggressively, as deepfake technology improves and becomes more affordable for people. Governments from Brussels to Brasilia are demanding faster takedowns and greater accountability.
Tags: AI Regulationcontent takedownIndiaMeta
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This website reports on digital rights and internet governance issues in Pakistan and collates related resources and publications. The site is a part of Media Matters for Democracy’s Report Digital Rights initiative that aims to improve reporting on digital rights issues through engagement with media outlets and journalists.

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Media Matters for Democracy is a Pakistan based not-for-profit geared towards independent journalism and media and digital rights advocacy. Founded by a group of journalists, MMfD works for innovation in media and journalism through the use of technology, research, and advocacy on media and internet related issues. MMfD works to ensure that expression and information rights and freedoms are protected in Pakistan.

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