Media Matters for Democracy (MMfD) and Jazz have successfully concluded a two-day AI Journalism Lab, aimed at equipping Pakistani journalists with practical skills to integrate artificial intelligence into their work.
The workshop combined hands-on exercises with policy discussions. Journalists tested AI tools for fact-checking, experimented with workflows for writing and visual storytelling, and explored how AI is reshaping entertainment and healthcare through case studies on Tamasha and Apna Clinic. Sessions also focused on audience engagement, including AI-powered SEO for headlines and reach optimization.
Policy and governance were a key part of the lab, with MMfD Co-Founder Sadaf Khan leading a session on AI regulation, and Jazz CEO Aamir Ibrahim joining a leadership conversation on technology’s role in media.
“This Lab was another important step in helping journalists gain the skills and confidence to explore new tools, reimagine workflows, and unlock the potential of technology for stronger, more impactful storytelling,” said Asad Baig, founder and executive director of MMfD.
He added that the initiative is only the beginning. “You’ll see many more initiatives like this in the days to come, as we continue building opportunities for journalists to engage with AI, experiment with its possibilities, and shape how it transforms the news ecosystem.”
Participants said the experience was both practical and eye-opening. Mahwish Sohail, a journalist working with local media, told Digital Rights Monitor: “ One of the most impactful parts for me was the sessions on identifying AI-generated fake news, an issue that directly affects the credibility of newsrooms today. Walking away from this workshop, I feel better equipped to navigate the challenges AI brings to journalism and more inspired to explore its possibilities.”
Shiraz Hassan, a journalist working with international media, said learning AI tools is becoming essential. “Many journalists tend to avoid these tools, often out of fear that they might diminish their creative or editorial independence. In reality, the hesitation stems from a lack of understanding. I’ve realized that when used responsibly and smartly, AI can support journalistic work rather than replace it. That’s the key takeaway: AI isn’t a threat to journalism, it’s the future of it.”
The collaboration highlights a growing partnership between MMfD, a leading advocate for ethical AI in journalism, and Jazz, a pioneer in Pakistan’s tech innovation. Both organizations say the goal is to prepare journalists not just to use AI, but to question it, experiment with it, and lead in a fast-changing media landscape.
