Instagram is currently experimenting with a “dislike button”, which will help users privately indicate their discomfort with certain comments, according to a post by the platform’s head, Adam Mosseri.
The announcement, which was made last week on Threads (Meta’s rival app to X), clarified that the feature will not entail a count for dislikes. The feature may be available on both posts and reels, and will not disclose the identity of the user who dislikes a certain comment.
“Some of you may have seen that we’re testing a new button next to comments on Instagram – this gives people a private way to signal that they don’t feel good about that particular comment,” Mosseri said, adding that the feature will allow users to express they don’t feel good about a particular comment.
Currently, the feature is being tested with a small group of users, according to the post. In the next phase, Instagram will experiment moving the disliked comments lower down in the section, which could “help create a better experience”.
An official rollout date for the feature, however, has not been announced yet.
A similar mechanism is in place on Reddit, a social networking and news community app where users can “upvote” or downvote” comments to express their approval and disapproval.
